Beer has an image problem. Americans are increasingly opting for wine, cocktails and other spirits over beer – and brewers are facing an existential crisis with declining sales and consumption .
Adult beverage giants like Anheuser-Busch InBev know that they must make huge changes in order to survive. Perhaps that is why the mass-market brewer has appointed Pedro Earp as its next chief marketing officer.
Business Insider caught up with the incoming marketing chief of brands like Budweiser and Corona for a chat.
To read more about how Earp plans to fix the business, click here.
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